How is the program organized?
The Duel Link Model of Communication
At its heart, the program combines the most powerful elements of mass media and interpersonal communication to influence learning new information and to change health practices. It uses various media, including newspapers, television, radio and newsletters, as vehicles for technical information on health awareness and behavior changes. The program also engages local volunteers to make personal contact with neighborhood residents, discuss the media messages and provide positive reinforcement for any health change effort. The model, which requires very little training for volunteers, is well suited to reaching specific audiences and a large number of people in the community.