Reduced Burden of Cancer
Replication package for the A Su Salud En Acción program
Scope of the A Su Salud En Acción Training Manual
The A Su Salud En Acción Training Manual is designed to help community organizers and program planners develop a community-based health communication campaign to increase cancer awareness and preventive health behaviors in diverse populations. It describes the basic skills and procedures necessary for developing and implementing a successful health communication campaign based on the experience of Programa A Su Salud and the National Hispanic Leadership Initiative on Cancer: En Acción (NHLIC: En Acción).
The manual takes you through the steps involved for each component of the A Su Salud En Acción program, starting with introductory information, pre-training activities and then actual, intensive training with the proposed field staff. Evaluation processes and long-term technical assistance guidelines complete the manual. Although the purpose of the A Su Salud En Acción Training Manual is to guide you in logical, sequential steps, in actuality, replication of the program involves implementing activities of different components simultaneously. For example, recruiting and training community volunteers will necessarily take place during the time when you are also identifying and publicizing role models. The manual includes:
- Introductory section
- Basic elements of program planning and preparation
- Skills and procedures of behavioral journalism
- Ways to obtain broadcast news coverage for role model stories
- Methods for organizing and mobilizing networks of interpersonal communication
- Training protocol for community outreach volunteers
- Guidelines for program evaluation
- Appendices (including video, tables, forms, sample materials and more)
Community Involvement
To best serve your community, it is highly recommended that you involve key individuals and community organizations at the grassroots level from the very beginning and throughout the planning, implementation and evaluation. Community involvement creates a sense of ownership and results in a project that uniquely responds to the concerns of its population. In addition, this will help create a collaborative environment and encourage community participation that will prove valuable in effectively implementing the program.
The NBCCEDP Guidelines
The audience of interest and the objectives set within the A Su Salud En Acción program are based on the goals and objectives of the Centers for Disease Control and Prevention (CDC) funded program. These mandates regulate who is eligible to receive screening funds through the NBCCEDP. The target audience for this program is determined by age and income level. For breast and cervical cancer screening, Hispanic/Latina women between 50 and 64 years of age are the target audience.
For More Information on Replication of the A Su Salud En Acción Program
If you are interested in determining whether replication of the A Su Salud En Acción program is right for your community and whether you want to make the investment required for the consultation, on-site training and technical assistance necessary to implement the program in your area, you can obtain a copy of the replication package by making a $200 deposit so that you can view the program and training requirements in their entirety. This deposit is fully refundable if the replication package is returned to us in excellent condition within 30 days should you decide not to proceed with replication of the A Su Salud En Acción program.
The University of Texas Health Science Center at San Antonio (UTHSCSA) does not consider the replication package to be an "off-the-shelf" product, and the experience we gained from piloting and replicating the program indicates that for best results, the A Su Salud En Acción program requires consultation, on-site training for Phases I and II, and follow-up technical assistance provided by staff from the Institute for Health Promotion Research at UTHSCSA. Currently, the fees for these services range from $10,000 to $25,000, depending on the level of assistance provided. Following a thorough review of the material in the replication package, please contact us at the address below if you would like to continue the dialogue.
To make the deposit and request a copy of the replication package, which includes the A Su Salud En Acción Training Manual, appendices and video, please contact us at:
University of Texas Health Science Center at San Antonio
Institute for Health Promotion Research
8207 Callaghan Rd., Ste. 110
San Antonio, TX 78230
(210) 348-0255
(210) 348-0554 (FAX)
E-mail: thompsonc2@uthscsa.edu